Study Shows 24% Drop In Coffee Consumption In World's 2nd Largest Coffee Consumer Brazil – CoffeeTalk

According to a bi-annual study conducted with over 4,000 participants in Brazil, the world’s largest coffee producer and the second largest consumer, a significant increase in the reduction of coffee consumption has been observed. The study, commissioned by the Brazilian coffee industry lobby Abic and executed by the research institute Axxus, revealed that 24% of respondents have cut back on their coffee intake. This figure is a stark rise from only 3% in 2023, 5% in 2021, and 7% in 2019. Conversely, only 2% of respondents reported an increase in their coffee consumption in 2025, substantially lower than the 16% observed in 2023, 49% in 2021, and 36% in 2019. Additionally, the number of individuals consuming more than six cups of coffee per day decreased to 26%, down from 29% in the last survey.

These findings emerge amid a backdrop of soaring global coffee prices, attributed to supply disruptions in major producing countries, including Brazil and Vietnam. In Brazil, coffee prices have notably contributed to inflation, showing significant increases over the past two years as calculated by the official inflation index IPCA. Sergio Pereira, a coordinator of the study and a scientific researcher at the Coffee Center of the Campinas Agronomic Institute, indicated that the survey reflects a meaningful decline in consumption intensity. He further emphasized that price considerations have increasingly influenced purchasing decisions among consumers.

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