Can West Africa Capitalize On The Growing Demand For Coffee – CoffeeTalk

The global demand for coffee is increasing, but there is a lack of locally roasted coffee for sale and consumption in Africa. West African entrepreneur Hadi Beydoun aims to change this by introducing homegrown, home-roasted coffee to the African market. Jennifer Zabasajja interviews Hadi in Abijan, Ivory Coast, and Bloomberg’s Soft Commodities reporter Mumbi Gitau analyzes the global coffee market and Africa’s role in it.

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