Lavazza Urges EU To Delay EUDR Implementation Another Year – CoffeeTalk

Coffee maker Lavazza has called for a delay in the European Union’s deforestation law, which aims to end the estimated 10% of global deforestation fuelled by EU consumption. The proposed law requires companies importing goods like soy, beef, cocoa, coffee, and related products to prove their supply chains do not contribute to the destruction of the world’s forests or face hefty fines. Lavazza chairman Giuseppe Lavazza said that the cocoa industry was better prepared than coffee due to its fewer producing countries.

Lavazza’s call is echoing a similar call from Mondelez, parent of chocolate maker Cadbury. However, such views clash with companies including Nestle, the world’s largest packaged food maker, which wrote to the European Commission last week in support of the deforestation rules. A delay would damage the credibility of the EU, creating a dangerous regulatory vacuum and penalizing companies that have long invested in responsible sourcing. Environmental groups also oppose efforts to postpone or weaken the legislation.

Re-opening the law now would be catastrophic for the EU’s reputation as a business partner and would be a disastrous signal in the run up to COP30 in Brazil. The EU has already delayed the law’s launch by a year to December 2025, following complaints from trading partners including Brazil and the U.S., and cut back reporting rules after industry criticism.

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