Coffee Bros. Offering Chance To Purchase Brazil's Cup Of Excellence Winner For Just $10 – CoffeeTalk

Coffee Bros., a specialty coffee roaster based in New York, is offering coffee enthusiasts a rare chance to purchase Brazil’s #1 Cup of Excellence coffee for just $9.99. The coffee, a Natural Yellow Catucaí from Sítio Santa Luzia, scored an impressive 92.32 points at auction and was originally acquired for $55 per pound. This special offering, discounted 65% from its $75.00 retail value, is part of Coffee Bros.’ broader campaign to support specialty coffee producers, raise awareness about the true value of high-scoring coffees, and push back against policies threatening the future of the industry.

Green coffee prices have surged more than 100% over the past year, driven by global shortages and speculation on the C-Market. Simultaneously, the U.S. has imposed tariffs as high as 46% on coffee imports from 15 of the world’s top-producing countries, including Brazil, Colombia, and Vietnam. This has resulted in small roasters being squeezed, consumers paying more, and producers who invest years perfecting their craft may lose access to the U.S. market. Coffee Bros. is also using this campaign to amplify their petition calling on the U.S. government to exempt coffee from tariffs.

Coffee Bros. urges consumers to support specialty roasters who prioritize transparency and ethical sourcing and to help push for policy that reflects the unique structure of the global coffee industry. Purchase opportunities are limited, and sign up at www.coffeebros.com to claim your bag.

Founded in 2019, Coffee Bros. is committed to ethical sourcing, sustainability, and long-term partnerships with producers around the world. Through transparency, education, and initiatives like this campaign, Coffee Bros. aims to make high-quality coffee accessible while advocating for a more resilient and equitable coffee supply chain.

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