Lavazza Launches Vibrant New Packaging Merging Heritage And Modern Elegance – CoffeeTalk

Lavazza has introduced a new “Dolcevita” packaging design, inspired by the vibrant essence of the Italian “La Dolce Vita.” The new packaging celebrates Lavazza’s deep connection to Italian culture, featuring bold colors and sophisticated designs that echo the beauty of Italy’s landscapes. The new packaging is available on all products within the line, including bagged coffee and K-Cup packs. The brand is excited about the new packaging as it invites coffee lovers to savor life’s simple pleasures and connect with every sip. Despite the modern aesthetic, Lavazza’s coffee still has the same taste and utmost quality. The range of Dolcevita blends is expertly selected, roasted, and ground according to Lavazza’s quality standards. Popular blends include Opera Intenso Ground Coffee, Italian Roast Ground Coffee, and House Blend Perfetto Ground Coffee.

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