Why Scooter’s Coffee believes speed is key to its growth

Drive-thru coffee concepts, such as Scooters Coffee, are in the thick of the beverage industry’s rapid transformation.

This week’s episode of the podcast Restaurant Business: A Deeper Dive features Scooter’s president Joe Thornton.

Scooter’s has been one of the most rapidly expanding restaurant chains in the United States. In the past five years, system sales and unit count have nearly tripled, as reported by RB’s sister company Technomic.

Thornton discusses the business’s growth and the factors that have contributed to it. He discusses the brand’s franchising model and its emphasis on its 600-square-foot drive-thru coffee kiosks, which sell a variety of beverages and food.

He discusses the brand’s real estate strategy and the company’s position in the rapidly evolving and shifting beverage industry.

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