UK Coffee Brand Experiments With AI To Boost Productivity – CoffeeTalk
AI has the potential to revolutionize business by boosting productivity and driving growth, potentially worth £198bn to Small and Medium-sized Businesses (SMBs) across the UK by 2030. Google, Enterprise Nation’s network of small businesses, and Behavioural Science expert Dr. Grace Lordan are working together to understand if behavioral science principles could be a catalyst for nationwide change. A 3-month pilot program will encourage workers at Grind and Enterprise Nation’s network of SMBs to participate in AI training challenges that encourage them to use AI tools like Gemini, Google’s AI assistant, to quickly write product descriptions, send emails to loyal customers, or streamline onboarding processes for new hires.
The initiative encourages teams to start small and gradually build their AI skills, leveraging repetition and reinforcement with regular reminders. It also creates a supportive community of AI super users who encourage a culture of experimentation through hands-on group workshops and lunch and learn sessions. The learnings from this pilot are set to spread beyond these sites and benefit over 16 million people employed by the nation’s SMBs, empowering more businesses to thrive in the age of AI.
Grind Coffee, the founder and CEO of Grind, is excited to work with Google to uncover the different ways AI can support the breadth of their growing business in a lot of new ways. As a general purpose technology, AI can support the breadth of their growing business in a lot of new ways, but it can only unlock its potential when teams are empowered with the skills they need to discover their own helpful and unique use-cases.
Analysis from Public First reveals that AI-powered tools could help the average UK SMB boost their productivity by 20%, effectively adding a digital employee to every team of five. This could be a game changer for challenger brands like Grind and independent businesses across the country, as AI can level the playing field.
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Source: Coffee Talk