Taco Bell Testing New Cafe Concept Aimed At Younger Customers – CoffeeTalk

Taco Bell is testing a new restaurant concept called Live Más Café in San Diego, which features a beverage-centric menu with milkshakes, coffees, fruity iced drinks, and a dirty soda trend with its trademark Mountain Dew Baja Blast. The prototype resembles a CosMc’s, a year-old McDonald’s-owned concept that leans heavily into specialty beverages and snacks targeted at younger customers. Taco Bell sees the large opportunity in beverages as a way to attract younger consumers and diversify its audience. The new model is part of Taco Bell’s “plan to disrupt the beverage industry” and features an “innovative” lineup that has become a larger part of the company’s focus. In recent years, Taco Bell has added frozen coffee and shakes called Chillers, Agua Refrescas, a green tea-based drink with fruit pieces, and new cold brew coffee options in partnership with Beekeeper. The Live Más Café was created with Diversified Restaurant Group, one of Taco Bell’s largest franchisees with nearly 400 locations, which also helped create its popular Cantina concept a few years ago.

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