Results of the Great American Coffee Taste Test
New research from Cometeer, the company behind the world’s first frozen coffee capsule, reveals that only 55% of Americans’ coffee roast preference matches their tastes. The Great American Coffee Taste Test, conducted with 5,000 coffee drinkers, revealed that two in three people prefer their coffee black, 43% add dairy or non-dairy creamer, 29% prefer pour over coffee, 19% like lattes, and 7% go for cold brew or iced coffee. Around one in three medium and dark roast drinkers prefer lighter roasts. The majority of men prefer light roasts, while women lean toward medium and dark roasts.
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Source: Coffee Talk