Peet’s Coffee Launches First-Ever, 360-Degree Marketing Campaign “Coffee for Coffee People”, Taking a Humorous Look at the Industry

EMERYVILLE, Calif., Sept. 18, 2023 /PRNewswire/ — For Peet’s Coffee, the brand that pioneered the craft coffee revolution in the U.S., the uptick in orders these days for “one non-fat, extra dry cinnamon triple-cherry chai latte with sweet persimmon fizzer, hold the foam” is getting out of hand.

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