Halve Kaff Coffee Introduces 'Pour To The People' Program To Support In-Person Community Organizing – CoffeeTalk

Halve Kaff, a reduced caffeine coffee brand, has launched a program called ‘Pour to the People’ to donate coffee to grassroots community building groups. When customers order 2 or more bags of small batch, fresh roasted coffee beans from halvekaff.com, 1 bag of coffee will be donated to a qualifying non-profit group to serve at their meetings. The program aims to spread chill and make the world a better pace. Customers can nominate groups to donate to, and organizers can apply directly for donations. Halve Kaff founder, who wishes to remain anonymous, aims to support those who are investing their time and energy in a good cause. The brand has also cut out half the caffeine from its coffee and has chosen to stay off social media platforms, encouraging customers to “follow their chill” instead of following the brand. Marketing efforts are prioritizing offline and personalized one-on-one communications, aligning with Halve Kaff’s beliefs in supporting community gatherings.

Read More @ Cision