Customization Drives Consumer Coffee Preferences – CoffeeTalk

The coffee market is expanding, with consumers increasingly seeking customizable drinks. At-home coffee and RTD beverages offer convenience and value-driven experiences, complementing foodservice options. Emphasizing flavor pairings and ease of preparation, these options attract a wide range of consumers. Instant coffee and RTD options are particularly appealing, with innovations in private-label products and high-caffeine coffees catering to their preferences. With more young people entering the market, brands can cater to their evolving tastes by offering creative at-home options like frappuccinos and cold foam. Customizable coffee experiences are becoming more popular through seasonal flavors and add-ins like syrups and flavored beans. The coffee market has stabilized after recent volatility, with roasted and single-cup coffee leading the way. As inflation declines, coffee brands must continue innovating to satisfy modern demands, strike a balance between price and convenience, and deal with supply chain issues caused by climate change. New research from Dig Insights on behalf of the National Coffee Association found that out-of-home coffee consumption resumed its highest level since January 2020, and a majority of Americans believe coffee is good for their health.

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