Cropster And Verdane Partner To Accelerate Coffee Industry Innovation And Growth – CoffeeTalk

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Cropster, the leading software platform for the coffee industry, has announced a partnership with Verdane, a European specialist growth investor. The partnership will expand Cropster’s software offering and drive its international expansion. Cropster’s software tools address the business-critical needs of coffee professionals who produce, buy, roast, and sell coffee through wholesale and retail channels, both online and offline. The company’s tightly integrated suite of tools and real-time data analytics help coffee farmers, traders, roasters, and cafes improve quality, consistency, and efficiency from crop to cup to deliver the best coffee taste to their customers.

As B-Corp certified businesses, Cropster and Verdane are united in driving the coffee industry’s transition into a more socially fair, economically sustainable, and environmentally responsible model. Together, they will continue to advance their commitment to reducing waste, ensuring fair trade practices, and promoting responsible production throughout the global coffee value chain.

Verdane acquires a majority stake in Cropster and will support it on its growth path, which includes both M&A and organic growth. Cropster identifies growth opportunities in the rising presence of specialty coffee in conventional coffee markets like the US and Europe, along with the trend of tea-drinking countries across Asia gradually substituting tea with coffee.

As a B-Corp certified company and software developer of ESG features for the coffee industry, Cropster helps companies reduce their environmental impact by achieving efficiency gains at all stages of the value chain, using raw materials more efficiently, and reducing waste volumes and CO2 emissions. Cropster’s software tools also help market participants navigate emerging regulatory environments, such as the EU’s forthcoming deforestation regulation, to promote the consumption of deforestation-free products and assist them in managing the resulting administrative complexity.

Verdane’s partnership with Cropster is its eleventh investment in the DACH region in the last 12 months and its fourth transaction in Austria, signaling the strong growth potential for businesses in the region. Cropster CEO and co-founder Andreas Idl expressed confidence in Verdane’s expertise in software and ability to work in international markets. Both Cropster and Verdane invite others in the coffee industry and beyond to join them in building a more sustainable, fair, and responsible future for everyone.

Read More @ Verdane

Source: Coffee Talk

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