Convenience Stores Revamping Coffee Programs As Coffee Consumption Returns To Pre-Pandemic Levels – CoffeeTalk
Coffee consumption has returned to pre-COVID-19 levels, with 36% of survey respondents consuming java from outside their home. Convenience stores are well-positioned to profit from coffee sales, as hot dispensed beverages accounted for more than 9% of foodservice sales in 2022. To attract customers away from QSRs and coffee shops, convenience retailers need to offer quality drinks with customization options.
Wawa is offering big beverage discounts through Feb. 16, including $1 for any size hot coffee or $2 for iced coffee. Customers are fond of Wawa’s coffee program, with hot coffee being the most-redeemed item in Wawa Rewards. The company also reported that rewards customers buy one hot coffee per second, or 60 per minute, which is almost 3 million gallons of coffee a year to rewards members alone.
7-Eleven has been updating coffee stations since 2023 as part of its larger foodservice expansion. Last year, it launched a combo deal where customers could get a large coffee and donut for $3, driving a roughly 1% boost in average hot beverage sales per store for the first two weeks. The next week, the average gains rose 5.4%, before hitting 6.2% the week of Oct. 21.
Casey’s has revamped its coffee program entirely, adding eight new flavors: Casey’s house blend, 100% Columbian, French roast, “Rooster’s Call” high-caffeine roast, salted caramel toffee, light roast, decaf, and the limited-time toasted pecan blend.
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Source: Coffee Talk