Coffee Break! Insights About Coffee Culture at EHL
A unique survey was conducted at EHL Lausanne, a university where 4 tons of coffee is consumed per year. The survey aimed to understand the coffee preferences and perceptions of the community, focusing on individuals’ preferred coffee types and preparation methods. It also sought feedback on interest in coffee-related certifications and training, aiming to tailor or introduce new educational and experiential offerings that align with the needs and interests of students, staff, and potentially external participants.
The survey gathered 338 responses, providing insights into the demographics of the EHL community, the coffee consumption habits of EHL students, and the cultural aspects of coffee consumption. The average age of participants was 26.4 years, with students making up 67% of the respondents. Gender representation was diverse, with 55% female, 42% male, and 3% preferring not to disclose their gender. The survey also showcased a rich international mix, with 40% Swiss nationals, followed by 20% French, and a variety of other nationalities including Italian, Chinese, and Belgian.
The majority of the respondents, 90.61%, are coffee drinkers, highlighting the significant role of coffee in the daily lives of the EHL community. There is a diverse range of consumption habits: 50% identify as regular drinkers, 27% as enthusiasts, and 20% as occasional drinkers. A prominent 75% of respondents cited taste and aroma as the primary reasons for their coffee consumption, emphasizing the sensory experience associated with the drink. Many also reported using coffee as a means to stay awake or as a pleasant break in their day.
The survey also revealed a significant 77% of respondents consider coffee an integral part of their home culture, highlighting the deep-rooted cultural significance and diverse cultural backgrounds that coffee embodies for the EHL community. This highlights how coffee is not just a beverage but a cultural symbol that resonates with a wide array of international traditions and customs.
The survey also indicated potential opportunities for the institution to further integrate coffee culture into its academic and business focus. The diverse preferences and growing interest in coffee among the community suggest that there is room for EHL to enhance its offerings in this area. This could involve expanding curriculum content related to coffee, developing special events or workshops, and even exploring business ventures in the coffee sector. Such initiatives would not only align with the interests of the community but also enrich the overall EHL experience.
In conclusion, the survey reaffirms coffee’s place as an integral part of the EHL experience, highlighting the diverse and vibrant community of EHL and the potential for integrating coffee culture into both academic and social aspects of campus life.
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Source: Coffee Talk