Annual Report Suggests Convenience Store Coffee Appeals To Gen Z – CoffeeTalk

Westrock Coffee’s quarterly annual report, The Blend, revealed that convenience and customization are the top draws for Gen Z consumers, particularly in convenience stores. The study found that over 80% of consumers make quick beverage purchases at convenience stores, with speed, convenience, and value being the main reasons for visiting. Customization and quality are crucial for future growth. Flavor, freshness, and time of day are the top drivers of coffee choice, particularly for younger, high-spend consumers. Impulse and routine play major roles in coffee purchases, suggesting opportunities for targeted promotions and daypart merchandising. Survey respondents preferred convenience stores over quick service restaurants (QSRs) or coffee chains, with 41% citing proximity as the main reason. Format preferences varied, with 83% buying dispensed coffee, 69% buying bottled or canned coffee, and 56% purchasing iced coffee. By closing the quality gap with QSRs and leaning into made-to-order models, convenience stores can meet growing demand for variety and customization. Cold coffee and wellness-forward offerings further expand the opportunity.

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