7-Eleven Launches More Affordable Coffee Offerings To Target Younger Consumers Amid Rising Coffee Prices – CoffeeTalk
Seven Eleven has launched its “Seven Select Good Americano Black” pouch-type product for less than 1,000 won, targeting the winter market for “ice americano” among 20s and 30s. The product, containing Brazilian coffee beans and Ethiopian drip coffee extract, is 230ml in size and is 40% cheaper than similar products. Seven Eleven aims to lower prices to ease consumer burdens amid ongoing coffee inflation. The product is aimed at those in their 20s and 30s.
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Source: Coffee Talk