Nespresso achieves B Corp certification
Nespresso has announced its global certification as a B Corporation, a designation that a business is meeting high standards of verified performance, accountability, and transparency.
The brand joins an international movement of 4500 purpose-led businesses that meet B Corp’s high standards of social and environmental responsibility and transparency.
“B Corp certification reflects a 30-year Nespresso commitment to sustainability, transparency and responsible business. We are immensely proud to be joining a community of like minds who share our belief that profit and purpose go hand-in-hand. This certification brings added value for our customers and affirms to Nespresso fans that their favourite coffee brand is doing business the right way,” says Guillaume Le Cunff, Nespresso CEO.
“Most importantly, B Corp certification inspires us to do more. It strengthens our commitment to our vision that every cup of Nespresso coffee has a positive impact on the world.”
According to Nespresso, key contributing elements include its unique approach to coffee sourcing through the Nespresso AAA Sustainable Quality Program, designed in partnership with the Rainforest Alliance, its strategic alliance with Fairtrade, and the brand’s global recycling scheme for its aluminium capsules.
“To achieve B Corp certification is a major milestone for Nespresso. I want to offer my congratulations and wish them well as they continue in their sustainability journey,” says Jonathan Normand, B Lab Switzerland Founder.
Nespresso will add the B Corp logo to Nespresso products and communications to help spread the word about the movement, educate consumers, and help them make more sustainable choices in its purchasing decisions.
For more information, visit: https://www.nespresso.com/au/en/b-corp
Source: GCR Mag