World of Coffee moves to Milan
The Specialty Coffee Association (SCA) has announced that the 2022 World of Coffee trade show, originally scheduled to take place in Warsaw, will be moving to Milan, Italy.
Russia’s invasion of Ukraine has forced thousands of Ukrainians to seek refuge in Poland, including at the PTAK convention centre where World of Coffee was scheduled to take place.
With the decision to move World of Coffee to Milan, SCA hopes to avoid placing an additional burden on Warsaw’s community while supporting groups like the SCA Poland and Czech Republic chapters which have been providing aid to those fleeing the war.
SCA says that while the circumstances are regrettable, it looks forward to bringing World of Coffee back to Italy, the birthplace of the espresso.
With the event moving to a new location in Milan, SCA remain committed to donating 100 per cent of the revenue from World of Coffee ticket sales to Ukrainian coffee businesses and professionals.
This will be the first time World of Coffee travels to Milan, and the company is excited to partner with the Milano Convention Center, a modern venue in the heart of the city.
The five World Coffee Championships—Latte Art, Coffee in Good Spirits, Cup Tasters, Cezve/Ibrik, and Roasting, will also be held in Milan from 23 to 25 June.
Coffee professionals from around the globe can look forward to everything Milan has to offer, and the hospitality of the local coffee community represented by the SCA Italy Chapter.
Though these are unprecedented times, SCA will forge ahead and looks forward to gathering once again for World of Coffee and the World Coffee Championships in Milan.
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Source: GCR Mag