Pret A Manger to expand in United Arab Emirates
Pret A Manger has announced it will expand in the United Arab Emirates as part of a new agreement with long-term franchise partner Emirates Leisure Retail.
This marks another step in Pret’s plan to bring its freshly made food and organic coffee to more people around the world.
“We have a long-standing relationship with Emirates Leisure Retail, who have helped the Pret brand go from strength to strength in the Middle East,” says Pret A Manger CEO Pano Christou.
“This new partnership builds on the great work achieved to date and is a further vote of confidence in the Pret brand across the globe. Together, we hope to bring Pret’s freshly made food and organic coffee to even more people in the region.”
Emirates Leisure Retail, a subsidiary of the Emirates Group, owns and operates more than 300 restaurants, cafés and bars across the Middle East, Australia, Asia, America and Africa. As part of the new franchise agreement, up to 20 new shops are expected to open across the United Arab Emirates in the years ahead.
The expansion is expected to create several hundred new jobs in the country. The move is part of Pret A Manger’s ambitious plan to double the size of its business in the next five years and follows an agreement in November 2021 to expand in Kuwait with One PM Franchising.
“We’re delighted to reach a new agreement with Pret A Manger to expand the Pret brand in the United Arab Emirates. We’ve been working with Pret for over seven years, and in that time, we’ve seen the demand in Dubai for Pret’s freshly prepared food and organic coffee grow every day. This extended partnership will help us meet that demand across the country,” says ELR and MMI Group CEO Andrew Day.
Pret has also recently announced plans to launch the Pret brand and products in Spain and Portugal as part of an agreement with new franchise partner, Ibersol Group.
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Source: GCR Mag