Loose Goose Coffee Company in Terre Haute, Indiana Holds Grand Opening Celebrations with Support from Crimson Cup Coffee & Tea

On January 11, Terre Haute coffee lovers packed Loose Goose Coffee Company to celebrate the grand opening. “I want to give a huge shout out to Terre Haute and surrounding communities for showing up big for our Grand Opening!” said Owner Rachel Targett. “We hope everyone enjoyed the $1 drinks and their prizes.”

Rachel, husband Richard Targett, and their team learned how to open a coffee shop with the help of Crimson Cup Coffee & Tea, an award-winning coffee roaster based in Columbus, Ohio. Crimson Cup 7 Steps Customer Growth Rep Heather Ciranna attended the grand opening to help ensure a successful event. “The charming Loose Goose Coffee Company was certainly buzzing with energy all day!” she said. “Congratulations to Rachel and her team for a terrific grand opening!”

“I came across Crimson Cup when I was researching the products and support I needed to open my own shop,” Rachel recalled. “The products are awesome. I needed coffee experts to lead me through the process and I was impressed that Crimson Cup bases its success on my success.” Through its 7 Steps to Success coffee shop startup program, the Columbus roaster helps entrepreneurs open and run thriving coffee businesses. The company has helped over 300 entrepreneurs in 30 states start coffee shops in their communities.

Based on owner/founder Greg Ubert’s book, Seven Steps to Success: A Common-Sense Guide to Succeed in Specialty Coffee, the program covers everything entrepreneurs need to run profitable coffee shops. From choosing the right location and writing a sound coffee shop business plan to training baristas and marketing to customers, 7 Steps coffee shop startup consultants guide new owners from initial concept through opening day and beyond.
7 Steps Trainer and Project Manager Steve Bayless visited the shop the week before the soft opening to train Rachel and her baristas in drink preparation and all aspects of coffee shop management.

The Targetts invite everyone in Terre Haute and the Wabash Valley to visit Loose Goose Coffee Company, which they named for their beloved black Labrador Retriever, Goose.

“Nothing is better than coffee with your best friend,” Rachel said. “Don’t forget to bring your pups through the drive-thru!” “Changing the course of someone’s day is our focus,” she added. “We want people to feel good from the time they leave our shop on to the rest of their day.” To keep up with events and announcements, follow the store’s Facebook page.

About Crimson Cup Coffee & Tea

Since May 1991, Crimson Cup Coffee & Tea has roasted award-winning sustainably sourced craft coffee for consumers and wholesale customers. Their coffee is available in over 350 independent coffee houses, grocers, college and universities, restaurants, and food service operations across 30 states, Guam, and Bangladesh. The company also operates several Crimson Cup Coffee Houses and a Crimson retail flagship store. To learn more, visit crimsoncup.com.