Lavazza renews partnership with Roland-Garros until 2025
Coffee roaster Lavazza Group has renewed its collaboration with the Roland-Garros tennis tournament until 2025.
“Our investment in the world of sport is a strategic development opportunity for Lavazza Group,” says Giuseppe Lavazza, Group Vice President.
According to Lavazza, it shares values with the French tournament, linked world of sport to economic, social and environmental sustainability, and has been the official coffee served at Roland-Garros since 2015.
“Partnering with Roland Garros for seven years is in line with our internationalisation strategy and consolidates our presence in one of our most important markets, offering all tennis enthusiasts the authentic experience of Italian coffee in all its forms,” says Lavazza.
“We are pleased to renew our longstanding partnership with this tournament, with which we share a common goal: transforming this internationally famous event into a unique experience for spectators.”
This year at the tournament, taking place from 22 May to 5 June in Paris, Lavazza has 70 points of sale, 300 coffee machines and 20 qualified baristas for tournament spectators.
The intrinsic values of authenticity, conviviality and responsibility that bind the two brands together have resulted in Lavazza being selected as official coffee supplier since 2011 for Grand Slam events, with a presence in Paris, Wimbledon and the US Open.
To boost its involvement in the world of tennis, Lavazza has also added Italian player Jannik Sinner, 12th in the world ranking, to its roster of brand ambassadors.
Since 2020, Lavazza has also been Platinum Partner of the Nitto ATP Finals from 2021 to 2025, held in Turin. Lavazza says this collaboration reflects the strong bond between the company and its home city, dating back to the foundation of Lavazza in 1895 and the birth of the first Italian espresso coffee in history.
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Source: GCR Mag