Crimson Cup Celebrates April Anniversaries of Independent Coffee Shops Growing with Support from the 7 Steps to Success Coffee Shop Startup Program


In April, four independent coffee shops supported by award-winning coffee roaster Crimson Cup Coffee & Tea are celebrating anniversaries.

“Congratulations to The Coffee Shelf in Chapin, South Carolina; Coffee Chaos in Midland, Michigan; The Broken Mug in Columbus, Nebraska; and Lock No. 4 Coffee in Beverly, Ohio,” said Crimson Cup Founder and President Greg Ubert. “It’s been our pleasure to help each of these independent coffee shops grow and prosper!”

The owners learned how to open a coffee shop through Crimson Cup’s 7 Steps to Success coffee shop startup program. Based on Ubert’s book, Seven Steps to Success: a Common-Sense Guide to Success in the Specialty Coffee Industry, the program provides everything new business owners need to open and operate a successful coffee shop.

Crimson Cup believes our success is based on our customers’ success,” he added. “We guide coffee shop owners at every step – from scouting a great location and writing a coffee shop business plan to choosing equipment, hiring staff, and providing comprehensive training and marketing support.” Once a shop opens, Crimson Cup’s customer growth specialists help it stay open and profitable for years to come.

Krantz opened Coffee Chaos in 2004 on tax day. He was impressed by Crimson Cup’s business model. “They want to make me successful. Because if I’m successful, Crimson Cup’s successful,” he said. “That’s unique and sets them apart.”

The Broken Mug opened in 2017. “Crimson Cup is always there to help with all aspects of my business from start-up, hiring, adjusting my prices through the years, equipment, and other questions I have,” said Owner Mandy Tuls. “They start you on a path that will deliver success as long as you really follow what they say.” I’m opening my third location in March 2023, and I won’t need a business loan to complete it.”

The Coffee Shelf opened in 2016. Owner Jerry Caldwell said he chose Crimson Cup because of the roaster’s outstanding coffee and its Friend2Farmer initiatives which support small coffee farmers and their communities by paying a higher-than-market price for their coffee and making an impact by funding community projects.

Lock No. 4 Coffee opened in 2021. Owners Destiny and Matthew Schaad created the shop to help fuel local coffee lovers and small businesses. “I stumbled on Crimson Cup when I was searching for the foundation and knowledge that I needed to open a successful coffee shop,” Destiny recalled. “Crimson Cup delivered and made my business what it is today!”

About Crimson Cup Coffee & Tea

Founded in 1991, Coffee roaster Crimson Cup Coffee & Tea is a 2020 Good Food Award winner, 2019 Golden Bean Champion for Small Franchise/Chain Roaster, and Roast magazine’s 2016 Macro Roaster of the Year.

Crimson Cup coffee is available through over 350 independent coffeehouses, grocers, college and universities, restaurants and food service operations across 30 states, Guam, and Bangladesh. The roaster also operates several coffee shops and a new CRIMSON< flagship shop.

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Source: Coffee Talk

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