Cafetto named World Coffee Championship Qualified Sponsor
The Specialty Coffee Association (SCA) has announced new qualified sponsors for the upcoming World Coffee Championships (WCC) seasons.
Cleaning specialist manufacturer Cafetto has been named the Qualified Cleaning sponsor for the World Barista Championship, World Brewers Cup, and World Cup Tasters Championship.
“Cafetto is a collective of people passionate about coffee. We work closely with industry leaders in the pursuit of brewing perfection through clean equipment. Of course, the art of the barista is crucial to this endeavour. It fills our hearts with joy to assist in promoting their craft by bringing together the world’s best to showcase their skills,” says Christopher Short, Managing Director of Cafetto.
BRITA is the Qualified Water Filtration sponsor for the World Brewers Cup and World Cup Tasters Championship.
“We are very pleased to continue our long and successful partnership with the SCA. After all – a cup of coffee is 98 per cent water, so the right type of H20 is vital. BRITA looks forward to sharing its water filtration expertise with the specialty coffee community,” says Thomas Hörning, Director Strategic Marketing Professional Filter with BRITA.
Sage has also been named the Qualified Brewer sponsor for the World Cup Tasters Championship, and Breville is the Exclusive Coffee Brewer sponsor for the World Brewers Cup.
These sponsors have signed multi-year agreements to support the strategic growth of the competitions, and dedicate time and resources to ensure that every world championship competitor is using the same high-quality equipment.
“We are delighted to see these outstanding companies and products recognised as WCC Qualified Sponsors,” says Yannis Apostolopoulos, Specialty Coffee Association (SCA) Chief Executive Officer.
“We are honoured to work with them over the coming years in pursuing our common goal of promoting coffee excellence worldwide. Their continued support extends far beyond the WCCs and includes other major SCA programs, including free resources and events for the global coffee community.”
Manufacturers submit their equipment and products for performance testing in order to be eligible for qualified sponsorship. Testing for this round of the WCC Qualified Sponsorships took place in Milan, Italy, in October 2021.
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Source: GCR Mag