At Least 18 New Independent Coffee Shops Plan to Open in 2022 through Crimson Cup’s 7 Steps to Success Coffee Shop Startup Program


Award-winning coffee roaster Crimson Cup Coffee & Tea has signed agreements with 18 business owners to open a coffee shop in 13 states. Most plan to open in 2022. “We’re excited to help 18 new coffee businesses get off to a prosperous start,” said Founder and President Greg Ubert. The new owners will learn how to open and run profitable coffee businesses through Crimson Cup’s 7 Steps to Success coffee shop startup program.

Based on Ubert’s Book Seven Steps to Success: a Common-Sense Guide to Succeed in Specialty Coffee, the program has helped hundreds of independent coffee shops in 30 states become thriving businesses. A 7 Steps coffee shop startup consultant will guide each new owner through every step – from scouting a profitable location and writing a coffee shop business plan to planning a menu, choosing equipment, hiring staff and providing comprehensive training. “We set up new business owners to reach their goals,” Ubert said. “Whether it’s to have a successful business, to delight your customers, or to support your local community, our 7 Steps team can help you get there. We’ve already helped open hundreds of other coffee shops around the country.”

After a new coffee shop opens, the 7 Steps team supports them through grand opening celebrations and beyond to ensure ongoing success. Crimson Cup customer Tracy Heitmeyer opened 5 Bean Coffee in Reynoldsburg, Ohio in 2008. “Without Crimson Cup’s help, I would never have been able to set up my shop as efficiently,” she said. “Frankly, I am not sure if I would have stayed in business.” Ubert said he continues to see strong opportunity for new coffee shop owners. “There are so many cities and towns that lack a good coffee shop,” he said. “We’re here to help anyone who wants to get started in specialty coffee.” 7 Steps Sales Leader Scott Fullerton is the first contact for all new coffee shop owners. “If you’ve ever dreamed about opening a coffee house, I’d love to help you get started,” Fullerton said. “We’ve helped hundreds of entrepreneurs take the leap from dreaming about a coffee shop to opening their doors. Chances are, we can help you!”

About Crimson Cup Coffee & Tea

Since May 1991, Crimson Cup Coffee & Tea has roasted award-winning sustainably sourced craft coffee for consumers and wholesale customers. Through its 7 Steps to Success coffee shop startup program, the company teaches entrepreneurs how to start a coffee shop in their local communities. By developing a coffee shop business plan, entrepreneurs gain insight into how much it costs to open a coffee shop. Their coffee is available in over 350 independent coffee houses, grocers, college and universities, restaurants, and food service operations across 30 states, Guam, and Bangladesh. The company also operates several Crimson Cup Coffee Houses and a Crimson retail flagship store. To learn more, visit

Source: Coffee Talk

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