‘We’ll See What Happens’: Can Starbucks’ New CEO Revive the Struggling Coffee Giant?

Starbucks, a Seattle-based coffee giant, has faced numerous challenges in the past year. The company’s stock has dropped, revenue has decreased, and calls from employees to unionize for better pay and staffing have not stopped. Starbucks has also closed multiple popular locations in the city, leaving people searching for answers.

The new CEO, Brian Niccol, is praised for bolstering Chipotle and Taco Bell, but his ability to overcome these challenges remains uncertain. Olesya Bishop, who works across the street from the now closed 1st and Pike location, believes that if he turns other places around, he can get Starbucks back. However, she has heard stories of employee discontent that Seattle has been a battleground for.

Another employee, Robert, is not impressed with the company, as it is astronomically expensive and usually comes from areas being taken advantage of, mostly third world countries. He also maintains skepticism of the new CEO and whether things will improve. He believes that the executive class rotates and leaves with a golden parachute, leaving everyone else behind to take the fall and get laid off.

In a statement on the new CEO, Lynne Fox, the president of ‘Workers United’, expressed hope that they will continue to work with Starbucks to resolve massive outstanding litigation and reach fair collective bargaining agreements for the more than 10,000 union-represented partners at over 475 stores and growing.

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