MICE2025 early bird ticket pricing to end soon

Early bird pricing for Melbourne International Coffee Expo (MICE) tickets will end at 12pm AEDT on 15 January.

Event organisers are encouraging coffee industry professionals and enthusiasts to take advantage of the offer before it ends, which provides savings of up to 35 per cent.

MICE 2025 will be held from 20 to 22 March 2025 at the Melbourne Convention and Exhibition Centre (MCEC). The event, now in its 12th year, will feature a diverse array of educational content, interactive experiences, and an exhibition floor showcasing top coffee brands from around the world.

Ticket options:

• All Day Access Ticket: Grants entry to the exhibition floor, interactive experiences, and the education series on one day of the attendee’s choice. This ticket also includes access to live demonstrations and the Melbourne Coffee Festival, which features a bar, DJs, and other exciting entertainment.
• Access All Areas Ticket: Provides access to all three event days, VIP perks such as a drinks voucher for the Melbourne Coffee Festival, and VIP access to the exclusive MICE After Party.

This year’s event will also feature the inaugural Coffee Industry Heroes awards. The honours have been introduced to celebrate individuals within the coffee and/or café industry in three categories: Community Champion, Next-Gen talent, and Lifetime Achievement award. Nominations are free and you can put forward anyone in the Australian coffee industry. Nominations close on 14 February 2025.