BWS launches drive-thru coffee concept
Liquor retailer BWS is launching one of Australia’s first Double Shot Coffee drive-thru coffee concepts, opening at one of BWS’s largest locations.
The concept is a partnership between the Endeavour Group, owners of BWS, and Double Shot Coffee, a division of Australian-owned Oasis Griffiths Group (OG Group).
BWS Gateway Drive in Devonport, Tasmania was chosen as the national launch location, given its recent refresh and premium four-lane Drive Thru and being popular among the Devonport local community and tourists alike.
“The OG Group’s portfolio of premium coffee-first brands delivers complementary food and beverage provisions, tech solutions and value-added services. These diverse operations enable us to create a framework that could be easily scaled up,” says OG Group Managing Director Peter Patisteas.
“We utilise the latest market innovation and sustainable manufacturing practices to produce consistent high-quality coffee with a first-to-market analytics platform to inform decision making and drive growth for all stakeholders.”
Following the opening of this coffee pilot, BWS hopes to roll out this concept to other Drive Thru locations across the nation in the months to come.
Double Shot Coffee at BWS Gateway Drive is open Monday to Saturday from 6:30am.
“An opportunity was identified to expand our convenience offering to attract a new customer and further satisfy the core,” says BWS Format Development and Innovation Manager Bianca Milne.
Bianca says BWS has seen the activity of other convenient coffee brands and the demand from consumers but knows many aren’t satisfied with the quality of the dollar offerings.
“BWS has prime locations that are Drive Thru ready, making the introduction of first-class coffee pit stops that will offer express, contactless and consistent coffee an endeavour worth pursuing,” she says.
Double Shot Coffee deluxe coffee carts will serve a strong, premium blend of medium to dark roast beans with notes of caramel, blueberry jam and chocolate.
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Source: Bean Scene Mag