Bonsoy extends partnership with World Surf League
Plant-based milk brand Bonsoy is set to continue as the Official Milk of the World Surf League (WSL) Australia until 2024, thanks to a three-year partnership extension between Spiral Foods and the WSL.
Bonsoy will continue to activate across the four marquee Australian events in Bells Beach, Margaret River, Gold Coast and Manly Beach.
It will continue its product and brand integration with WSL’s global live broadcast and the sale of product and merchandise at the Australian Championship Tour and Challenger Series.
“WSL is excited to continue to promote a healthy lifestyle with Bonsoy for the next three years,” says WSL Asia Pacific General Manager Andrew Stark.
Andrew says the partnership has been successful for both parties to date, with the WSL and Bonsoy aligning on implementing healthy habits into customers’ daily routine.
“We’re proud that this new agreement will see some new additions that will have the local kids at Bells more excited than ever to see the world’s best come to town,” he says.
“We’d like to thank Bonsoy, a brand and product of Spiral Foods for the ongoing support and we look forward to the continual success of this great partnership.”
In addition to the partnership, the Bonsoy Board Caddie Program will be implemented at the Rip Curl Pro Bells Beach, the first Championship Tour event to run in Australia in 2022.
The program will see a local youngster, teamed up with one of their heroes to carry and care for their back up board whilst they compete at the famous Bells Bowl.
“We’re thrilled to continue our partnership with WSL,” says Spiral Foods Marketing Director Raphaelle Wilson.
“Our partnership with WSL is a natural fit and in-line with everyone from the young through to the elderly. Whether you’re riding a board or body surfing, we’re looking forward to joining everyone on the beach.”
For more information, visit the Bonsoy website.
Source: Bean Scene Mag